The Process of Visual Design
Pretty doesn't mean effective; it can look stunning, but what was the conversion rate on that opt in? What was the bounce rate and average time on site? What was the most clicked on link from the home page? Creating a visually stunning website is just the first step. It only really matters if it turns into more sales.
Every Design Should Have A Measureable Goal
Whether it's generating leads, making sales, number of phone calls, opt-ins, subscribers, incoming links or page rank.
Your design should have one clear path. You want to be in control of what your users see first, second, third and so on until they've accomplished the goal you've set. Research results from an eye-tracking study show that users click on the first possible solution that is easily presented to them. You should be in control of things every step of the way, and miraculous things happen when you start to think of your site as a set "process" instead of a maze of options.
Keep it simple - Think of an effective design like a Swiss army knife. It has tons of features neatly tucked away inside, but you don't see them all at once. Keep the site simple with a clear path and purpose.
Planning & Analysis
The planning stage is where we define your site's purpose, get to know your audience and research your market. We'll study your competition, set your budget and set timelines. Some key questions you'll need to answer will be:
- What is your website's domain name?
- Where are the key design elements i.e. photographs, logos, etc.
- Who will be writing the content?
- Who will provide your web hosting?
- Do you need a database?
- Have you researched your keywords & phrases?
Design
The look and feel of your website is as important as how well it works. The typical first-time visitor spends only a few seconds evaluating a site before making the decision to stay or leave. Make sure that you work with a professional web designer to make your web site visually appealing and impressive. Your website may be the only impression some people ever have of your company. Make sure it's right by working with the professional web designers from iBot Web. Throughout the design process, you will be provided with several design concepts from which to choose. From there we make the necessary changes until the design has been finalized.
Implementation
It's time to go live! Prior to launch, we setup and configure your web hosting and transfer the website from our development servers to your live web server. We then conduct a final round of testing and make appropriate adjustments. Upon you approval, your website goes live.
Promotion
Promoting and positioning your website on the net is vital to the success of your business. We all know those ugly sites that pull up #1 and #2 in search engine results, but how do they get there? The answer is, "very, very carefully." We can help you achieve success on the web, here are just a few of the tactics that are important to high placement on search engines:
- Proper keywords & keyword phrase research
- Does your site's content have the right keyword density?
- Requesting one-way inbound links from other websites
- Submitting your site to relevant open directories
- Pay-per-click campaigns
- Measuring the success and ROI of your efforts
- What to do if your traffic isn't converting to revenue?
- Adding content regularly. Getting your users involved and coming back regularly by providing valuable content
- Researching your market, customers & competition
- Email marketing campaigns
Innovation
Innovation is the process of taking your idea and executing a plan that turns it into a product or system that produces significantly improved results. Ensuring that your idea leads to innovation requires the hard work and dedication of executers. That's what you'll find at iBot Web, a team of executers who are focused on making sure it gets done. Our process can take your idea and lead it to innovation and success!